DMI produced a multi-faceted, nationally-syndicated gospel radio show called “Serving Up Soul” hosted by 3-time GRAMMY®-award winner Dorinda Clark Cole
Showcased a mix of contemporary, classic, and traditional gospel music while promoting healthy living - spiritually, mentally, and physically
The radio program was sponsored by General Mills as an authentic way to reach the African-American female demographic
The radio show was not branded, but book-ended with client ads
Serving Up Soul was recorded, mixed, and mastered in DMI’s Firehouse Recording Studio
RESULTS
Starting in just 10 cities, the program was syndicated in over 50 markets
Sales in the southeast region received incremental gains on key product focuses including Big G cereals, Pillsbury Biscuits and Hamburger Helper
