Details
- Build the Kohl’s brand as the department store with commitment to family, value and national brands
- Build brand equity and consistency while creating an ambiance of positive energy
- Provide full service custom music programming
Results
- DMI provides custom music programming for nearly 1,200 Kohl’s locations nationwide
- DMI also provides a second zone of music programming for the Junior’s department
- Production of promotional messages using the “voice of Kohl’s” for in-store and phone on-hold announcements
- Music programming integrates with Kohl’s marketing promotions and special events
- Production of Spanish-language music and messaging in select markets
- Monthly music updates
Services
- Music programming
- Brand strategy
- Technical support
- Player installations