Major Healthcare Insurance CompanyMUSIC EMAILS

DETAILS
 

  • Objective was to engage the provider’s email subscriber list by creating Surprise and Delight emails as a member rewards perk

  • Launched birthday email and Renew Radio programs for a top provider of health care programs and benefits

  • Monthly emails sent to subscribers

  • Included playlist of celebratory songs with a happy birthday and positive messaging encouraging an annual health checkup

RESULTS
 

  • Click Through Rate of 15.17% (a 202% increase)
     
  • Click to Open Rate of 31.32% (a 231 % increase)
     
  • Average active minutes per user listening to music: more than 6.3 minutes, with a long tail (customers return to the email to revisit the playlist)

SERVICES
 

  • Music Strategy

  • Email Campaigns with Music

  • Radio Player for Website