DETAILS
Objective was to engage the provider’s email subscriber list by creating Surprise and Delight emails as a member rewards perk
Launched birthday email and Renew Radio programs for a top provider of health care programs and benefits
Monthly emails sent to subscribers
- Included playlist of celebratory songs with a happy birthday and positive messaging encouraging an annual health checkup
RESULTS
- Click Through Rate of 15.17% (a 202% increase)
- Click to Open Rate of 31.32% (a 231 % increase)
- Average active minutes per user listening to music: more than 6.3 minutes, with a long tail (customers return to the email to revisit the playlist)
SERVICES
Music Strategy
Email Campaigns with Music
- Radio Player for Website