Details
DMI created a Music Branding Strategy to determine Lucky Brand’s soundDNA®
- This strategy document provided Lucky Brand with a comprehensive plan for employing music as a brand marketing platform and a blueprint for making decisive music choices
Results
DMI now broadcasts their custom curated playlist across all Lucky Brand’s 200+ locations
- The eclectic mix of timeless music is hand-picked each month by DMI’s musicologists and reflects the authentic heritage of the brand
SERVICES
Music Strategy
- In-store Music