Details
- DMI developed branded and customized in-flight audio programming on all Delta Air Lines flights worldwide
- DMI also custom selected the monthly boarding and deplaning music and all music videos that ran on Delta Air Lines worldwide
- DMI programmed 16 audio channels on all Delta Air Lines flights
- The in-flight programming included exclusive interviews with artists, DJs and guests for more than 28,000 flights per month
- Content reached an average of over 6 million passengers every 2 months and includes coverage in Delta’s Sky Magazine
RESULTS
- 61% of frequent flyers listened to our programming each flight
- Highest ad revenue generating in-flight program in the world
Services
- Music Strategy
- Programming
- Player Installations
