DETAIls

Suprise and Delight the Christopher & Banks customers with the gift of holiday music
DMI developed a branded website featuring a curated, streaming playlist of holiday music to appeal to the Christopher & Banks woman
A loyalty email giving the gift of music was sent to the Christopher & Banks email subscriber list during the holiday season

RESULTS

The campaign was highly successful for Christopher & Banks, with a 10.88% click through rate (a 5x increase compared with their average of 2%), 24.1% open rate and a 41.3% click to open rate
The email send also generated $16,000 in incremental sales
The average active minutes per user listening to music within the email was 6.86 minutes, proving that DMI Music Email platform drives engagement and time spent with the brand
The campaign was considered such a success, it was renewed for the following year’s holiday campaign